About Us

StarBlu was set-up in Hong Kong in 2004 to realize a gap in the market for luxury quality beachwear at an affordable price. Our philosophy, from the beginning, has been fairly straightforward.  Our aim is to provide quality and lightweight beachwear products that are easy-to-pack and great fun to wear.  StarBlu offers the discerning client a complete capsule holiday wardrobe that can take you effortlessly from day to night at your favourite resort. In the past 6 years StarBlu sales have grown exponentially along with tourist travel to luxury resort destinations in emerging markets and beyond.   StarBlu currently operate in over fifteen countries throughout Asia, Middle East, and Australia.  StarBlu opened its first own brand store in 2008 on the Palm Jumeirah Dubai, and subsequently has opened 4 further stores –  The Westin Hotel, Dubai, The Mandarin Oriental hotel, Hainan, PRC and two stores on Phuket island, Thailand.  StarBlu products are also stocked in over 100 outlets globally, mainly in high-end five star hotels and resorts.

Wherever possible, we aim to leave as light a footprint on the planet as possible.  All of our products come with a free, reusable beach bag.  Perfect for holidays, but equally good for the shopping back home too!  We launched a new environmental campaign in 2011 using our men and boys swim shorts which feature a different endangered species each year, with a pledge from the company to give 5% of all sales  to local marine conservation charities. In 2012 we have had the honour of having a turtle named after us, through our work with SeaTurtles911.

This is the new type of travel – tourism with a conscience – please support us in championing this cause.

Enjoy the sunshine!

With love,

The StarBlu team

Please feel free to contact us with any questions or queries.